Those are only a few examples of the information IMPERATIVE to understanding your client’s behaviours to personalise your emails accordingly.
“Buy my wine”
is never as effective as
“Hi Paul, we noticed you rated a 5/5 on our Cabernet earlier."
"You get a 10% discount this weekend. Want us to drop off some on Monday?”
Automatically! That’s right, you have nothing to do.
And it’s all done in full respect of privacy.
All it requires is a small tweak, a simple plugin added to your actual website.
If you have questions or want to talk more about your DtC strategy, click here or below to book a Zoom meeting with us. We'll be a delight to hear from you.
Contact us today for a personalised DtC solution for your winery.