How do you choose your wine?

Choosing a quality wine doesn’t have to be complicated.

We tend to believe that the quality of a wine is somewhat, suggestive. That it is determined by its concentration of flavour and complexities; that it is mostly based on its balance between acidity, bitterness, sweetness, tannin and a lengthy finish. Although it does certainly make it an interesting wine, it is not because something tastes good that the quality is good. And that’s the whole point: why do we believe the quality of a wine is suggestive when we can prove the quality of all other food products?

Let’s take a homemade tomato juice for example; if it’s made from tomatoes from your passionate local grower, free from chemical additives, we know it will be a better quality tomato juice than a mass produced tomato juice like a canned one.

As for wine, it’s the same thing. Let’s take some grapes free from chemicals; crush them and let them ferment. We know it’s going to be a healthier wine than the grapes that have been mass produced with an array of chemical products; resulting in a tasteless, diluted juice now requiring many unhealthy additives to add flavouring and coloring.

In fact, most wines contain a minimum of 550 chemicals. Why is there no list of ingredients on a wine bottle as there are on all other food products?

Even a bottle of water contains a mandatory list of ingredients, so why not on a bottle of wine?

It all started with the prohibition in the 1920’s, when American and Canadian governments decided to separate alcoholic beverages from all other food products to control alcohol consumption. And for economic reasons, (being more profitable without the limitations and regulations that are imposed on all other food products), it still remains independent of all other food products, free to take advantage of our ignorance.
Problem is, we consume wine like any other food product and our health depends on the quality of what we eat, and what we drink. ……. and that includes wine.

To date, we have relied on journalists, so called wine professionals and worse, other people's recommendations to guide us in our purchases, without ever questioning the composition of the wine, nor how skilful was the winemaker?

From now on we need to choose and purchase our wines the same way we do for all other food products: by making sure of its quality first and that the least amount of chemicals is used. Your health depends on it!

Wouldn’t you like to know what’s in the bottle of wine before you buy it?

That’s what our App Vino Veritas does; a database of all the wine in the world that we have analysed to tell you what you're about to purchase is made of: whether it is detrimental to your health, and furthermore, if you’re going to like it!

Let our independent wine analysis guide your wine purchases!

Thank you for reading.
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